Hyperice and the NFL will also work together with PFATS (The Professional Football Athletic Trainers Society) to deliver recovery technology solutions to NFL member clubs in an effort to prioritize player performance. Hyperice will collaborate with PFATS, to drive innovation and research aimed at improving athlete longevity league-wide. Hyperice will also integrate recovery technology into the NFL Scouting Combine, for prospects to use before, during and after participation in on-field drills. In addition, Hyperice will develop exclusive warm up, recovery and body maintenance video content with NFL players for the newly launched Hyperice App.
"We're thrilled to welcome Hyperice to the NFL family as an Official Recovery Technology Partner," said Renie Anderson, Executive Vice President of Partnerships & Chief Revenue Officer for the NFL. "With this partnership in place Hyperice products will be available across all 32 Club facilities providing our players access to the very best recovery technology to help them perform at the highest level."
Mahomes joins the growing world-class roster of Hyperice athletes including 2019-20 NBA Rookie of the Year, Ja Morant, reigning US Open Champion, Naomi Osaka, and current UFC women's bantamweight and featherweight champion, Amanda Nunes, alongside a long list of game changers like Juju Smith-Schuster, Blake Griffin and Lindsey Vonn.
Since its inception Hyperice has centered athletes in its product and technology development and already is a mainstay with NFL athletes following investments from Patrick Mahomes, Christian McCaffrey, J.J. Watt, and Jarvis Landry.
"I've used Hyperice technology throughout my career as an instrumental part of my overall training and recovery routines to ensure I'm performing at my peak on game day," said Super Bowl MVP Patrick Mahomes. "This Hyperice /NFL partnership will allow an even greater level of accessibility for athletes to recovery technology, which will enhance player performance and elevate the game."