UFC is one of the most dynamic and innovative global sports brands, and has truly revolutionized the MMA industry. Now, UFC athletes and trainers have access to cutting-edge Hyperice products.
Optimizing athlete performance
Under the new partnership, Hyperice’s range of recovery products and technologies will be featured within the Las Vegas and Shanghai locations of the UFC Performance Institute®, the state-of-the-art, mixed martial arts training, research, and sports innovation performance facility.
Duncan French, UFC VP of Performance
“The core mission of the UFC Performance Institute is to assist our athletes reach peak performance, minimize injury, and promote recovery,” said Duncan French, UFC Vice President of Performance, UFC Performance Institute. “Hyperice products align perfectly with this mission, as their products are designed to accelerate recovery time, enhance performance, and improve athlete longevity. We’re looking forward to utilizing their technology to support our athletes.”
CUTTING EDGE PARTNERSHIP
UFC’s first Performance Institute opened in Las Vegas in 2017 as the world’s first Mixed Martial Arts multi-disciplinary research, innovation, and training center. Through the first three years of operation, over 500 athletes on UFC’s roster have utilized the facility and the services provided remotely. In addition, more than 100 NFL, NBA, NHL, MLB and Olympic sports athletes have visited the facility for support during their off-season training.